Hush Puppies won the prize for best accessory at the Council of Fashion Designers awards dinner in 1995. Depending on word of mouth, Wolverine sold 430,000 pairs of the shoes in 1994, and four times that the following year. Hush Puppies also benefited from the trend toward dressing-down at work, filling the fashion gap between sneakers and dress shoes. In the fall of 1995, fashion designers John Bartlett, Anna Sui, and Joel Fitzpatrick began featuring them in their collections the shoes were soon worn by celebrities such as Princess Diana, Jim Carrey, Sharon Stone, David Bowie, Tom Hanks, Dennis Rodman and Sylvester Stallone. In 1994, when sales were down to 30,000 pairs a year, Hush Puppies suddenly became hip in the clubs and bars of downtown Manhattan where young people were buying them at small shoe stores.
The casual lifestyle positioning appealed to the growing post-war suburbia in the United States by mid-1959 the company had produced its first million pairs and by 1963 one in ten adults in the United States owned a pair of Hush Puppies. Pigskin was soft and flexible, but not tough enough to be used in Wolverine's work boots the company developed a pair of casual shoes from the pigskin to market as a comfort brand. The Hush Puppies brand was founded in 1958 following extensive work by Wolverine to develop a practical method of pigskin tanning for the US military to use in gloves and other protective materials.
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